This is “the key to long-standing customer relationships and positive endorsements.”ĪDVERTISEMENT Salesforce’s Growing Portfolio The 360-degree view “makes an organization’s relationship with customers experiential rather than transactional,” according to the Digital Marketing Institute. That unified profile, known as a 360-degree view, is the holy grail for companies which seek to capture all data about transactions with customers in order to understand them better and improve sales. Slack will be deeply integrated into every Salesforce Cloud and will be the new interface for Salesforce Customer 360, a platform that lets users build unified profiles of their customers, surface customer information, and integrate customer data. Slack Connect has been widely accepted in the enterprise. This offers “instant communications between businesses,” which can just drop a link to partners, customers and others in a shared channel instead of going through email or in-person meetings, Butterfield said at the time. In June, Slack launched Slack Connect, which lets up to 20 organizations share a single Slack channel. Personally, I believe this is the most strategic combination in the history of software, and I can’t wait to get going.” Slack CEO and Co-Founder, Stewart Butterfield enthused, “As software plays a more and more critical role in the performance of every organization, we share a vision of reduced complexity, increased power and flexibility, and ultimately a greater degree of alignment and organizational agility. I’m thrilled to welcome Slack to the Salesforce Ohana once the transaction closes.” “Together, Salesforce and Slack will shape the future of enterprise software and transform the way everyone works in the all-digital, work-from-anywhere world. “This is a match made in heaven,” Benioff continued.
“Stewart and his team have built one of the most beloved platforms in enterprise software history, with an incredible ecosystem around it,” said Marc Benioff, Chair and CEO, Salesforce. “Combining Slack with Salesforce Customer 360 will be transformative for customers and the industry,” Salesforce stated. Under the terms of the agreement, Salesforce will pay $26.79 in cash and 0.0776 shares of its common stock for each share of Slack, for a total of about $27.7 billion.
CRM giant Salesforce on Tuesday signed a definitive agreement to purchase enterprise communications platform Slack, as widely expected.
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